How we build The work Measured Start
Software studio

Your product. Our code.

We take the one part of a build everything else leans on, write it first, and put it on a server with your own data behind it. You open the address and decide before anything else is agreed.

The hard part firstWeek one is the rule the business rests on, not the homepage
An address, not a deckYou open the build and use it with real data
A number beside the claimEvery figure comes from a run you can repeat
Your language, your moneyCurrency, tax wording and place names match the brief

How we build

This is what the first week actually looks like

Not a status report. The commands, the tests, and the moment the thing first answers on a real address. Scroll and it runs.

nexora@build — zsh
01

Find the load bearing part

One rule holds the money up. A landed price that must not move, stock that must not oversell, a tenant seam that must not leak. We name it on day one.

02

Write it, with real data behind it

No stub and no sample set. The real feed, the real tax table, the real register, so the first answer the thing gives is one you can check.

03

Prove it against the naive version

We build the obvious way beside ours and publish both numbers. The gap between them is the whole argument, and it is a fact rather than a promise.

04

Put it on an address and send it

A process supervising it, a database it reads from, a link in your inbox. You use it. That is the review.

No slides

Software you can click, not a picture of software

Every build on this page sits on a server with a database behind it, at an address we send you. There is no deck to sit through and nothing to squint at, because a screen that cannot be clicked has not been proved to work.

Real data behind every screen No sign in to look around Open it on your phone too

The work

Four products, four live addresses

Every screen below is a photograph of the running build, taken from the build itself. Nothing here is a mockup.

The TransferKings home page with the transfer search TransferKings route listings
TransferKings on a phone
Booking and travel · Spain

TransferKings

Airport transfers at a fixed price anywhere in the world. The hard part was the fare: it is quoted before the booking and it never moves afterwards, while licensed operators bid against each other for the job in a live marketplace behind it.

0hours of free cancellation, enforced in the booking rules
0languages and currencies, switched in the header
0of quoted fares move between the quote and the ride
NodePostgresLive auctionsStripe
Open the live build
The Vervoora home page with the price calculator Vervoora categories of goods
Vervoora on a phone
Marketplace · Netherlands

Vervoora

Furniture, appliances and pallets moved across the Netherlands and Belgium. The load bearing part here is the price: a sofa, a distance and a date have to become one number before anybody books, and that number has to still pay the carrier at the end of the week.

0seconds from the three fields to a price that is fixed
0countries, with iDEAL and Bancontact at the checkout
0weeks, then carriers are paid weekly without a chase
NodePostgresRoute pricingMollie
Open the live build
The llego home page with the three stores llego store row and the paste a link panel
llego on a phone
E-commerce · Colombia

llegó

Buy on Amazon, Walmart or eBay and have it land in Bogotá. The whole product rests on one promise: the price on the card is the price at the door, with the freight and the import duty already inside it, so nothing is added at the checkout and nothing is owed on arrival.

0stores searched together, or paste any product link
0price, with shipping and duty already counted into it
0front ends, a Flutter app and the web, on one API
FlutterNodeDuty engineAdmin
Open the live build
The axel parts home page with the number plate field axel parts brands and catalogue
axel parts on a phone
E-commerce · Netherlands

axel. parts

A Rotterdam car parts shop. Type your number plate and the catalogue narrows to the parts that actually fit your car, read live from the Dutch vehicle register. If the register does not know the year, the shop says so rather than guessing and selling you the wrong generation.

0real parts, each with its own part and OE numbers
0number plate, checked against the national register
0checks run against the shop before the link was sent
Vanilla JSRDW registerGSAPThree styles
Open the live build

Written, not assembled

Somebody sits down and writes the hard part

There is no template underneath these. The pricing, the duty maths, the register lookup and the auction were written for the business they belong to, and every one of them has a test beside it that fails when it is wrong.

Measured, not asserted

We publish the number that made us change the build

Any studio can say a system is safe or fast. On these builds the claim is a figure from a run you can repeat in your own browser, printed next to what the ordinary approach produced.

0 rows reachable across tenants the naive way, and none at all once the seam was in
0 for a full compliance sweep, down from twenty one seconds and a failure
0 checks run against one shop before the link was sent, on laptop and phone
0 markets, each with its own currency, tax wording and address format

What happens next

Bring the part you are worried about

Not the whole brief. The one thing you already suspect is going to be hard. That is the piece we would build first anyway, and it is the piece that tells you whether to carry on.